Sportsine
Second skin comfort
#WaitingForYou!
The visual uses motion blur and greyscale to depict a fast paced world that’s always in motion, without putting in the time to stay true to thier selves. The MAX customer is in the middle of this world, dressed to the nines in our clothing and represented in full colour soa s to truly stand out from the crowd on account of thier individuality.
One X
The visual for this route uses a model wearing a distinct style of clothing from our collections – for example, an urban striver’s look – on one side of their body. The layout appears to be ‘torn’ across the middle, revealing a different style entirely on the other side – for example, athletic wear. This symbolises a fresh, new style being revived from dormancy. Another visual execution for the same concept would involve the ‘tear’ being limited to the model alone, where their dress is torn to reveal another distinct style.
The visual concept for this route involves two images of the same model wearing two distinct collections from Myntra. The two images overlap, with a silhouette-like effect over the section where the overlap takes place. This symbolises the hidden side to you that’s waiting to be rediscovered.
