Nike wanted to promote in India, aiming to become eventually synonymous with it. This illustration, executed by hand, encapsulated the spirit of playing cricket across all regions of the country.
A Cannes Direct Marketing Finalist, this flip-through book had pictures taken from across India. It took the viewer from a bowler delivering the ball to the batsman hitting it to the fielder stopping the ball in one seamless motion, while moving from one region of the country to another.
